Ammo is Hiring for a Freelance Marketing Manager in Boston

Ammo is looking for a Freelance Marketing Manager to help us bring to life an exciting project for a fragrance launch.  See below for details and feel free to pass along.

Thanks!

Boston Marketing Manager Opportunity for Fragrance Brand: Contract Role

Ammo Marketing is working with a leading fragrance company to support their product launch; our goal is to create interactive experiences by bringing the fragrance to the consumer so he can feel (and smell) the connection between himself and the brand.

The ideal Marketing Manager is passionate about style and discovery, is looking to improve their own lifestyle and choice selection, and is well versed in social media and digital communications.

Duration: 6 weeks of in-market activity

Hours: 30+ flexible hrs/week. Hours/week may vary during the project.

Compensation: Competitive freelance pay + OOPs

Job Description Summary:

The Marketing Manager will represent the brand in their market and will be the point person for participants in an experiential marketing program. Responsibilities will include:

·      Identify the right communities, high traffic locations and social networks to recruit attendees to participate in an immersive brand experience

·      Intimately learn about the brand and develop an expertise that you will share with attendees

·      Manage communications for the group of men who will be participating

·      Oversee scheduling logistics for talent within the immersive space

·      Create innovative ways to drive brand awareness and buzz during and after Fleet Week

·      Manage marketing budget at a local level

·      Willing to travel locally and be on-site for daily events

·      Join in weekly scheduled status calls and report updates with Ammo San Francisco, and be available for day to day communication

 Desired Knowledge/Skills:

The Marketing Manager will need to demonstrate the following:

·      Previous experience in event management and working with a digital media company

·      Proven project management skills, and ability to work autonomously, regularly reporting up to a boss who'll supervise remotely

·      Reporting skills and professional experience required

·      Very organized, detail-oriented and can accomplish tasks in an efficient and timely manner

·      IT literate; functional office space and equipment required (i.e. computer, printer, internet access, etc)

·      Socially gregarious, charismatic and fashionable

·      Has personal presence, good interpersonal style; creates a positive impact

The Marketing Manager will report directly to the Sr. Account Manager in San Francisco.

Please provide a cover letter explaining what specific skills you would bring to the role, along with your resume. Please provide answers to the following specific questions in your cover letter:

1)    Describe why you believe you’d be the ideal Marketing Manager to manage a campaign for a fragrance product?

2)    List the social network sites/ communities you would target for this campaign (online/offline) and explain why?

Please put “BOSTON MARKETING MANAGER” in the header of your email. Please send a headshot, along with your cover letter and resume to ammojobs@ammomarketing.com.

NO PHONE CALLS PLEASE. NO COVER LETTER, NO JOB.

Ammo is Hiring for Freelance Project Manager in Boston

Ammo is kicking off a fun new project in Boston and we're looking for a Project Manager to help with activation.  See below for the job description and feel free to pass along if you know someone who'd be a fit.

Thanks!

Boston Project Manager Opportunity for Fragrance Brand: Contract Role

Ammo Marketing is working with a leading fragrance company to support their product launch; our goal is to create interactive experiences by bringing the fragrance to the consumer so he can feel (and smell) the connection between himself and the brand.

This May during Fleet Week, we’ll be opening an exciting and exclusive brand experience in downtown Boston – the concept is a temporary barbershop/urban lounge for men – in which we’ll distribute fragrance samples and also host special customer events. It’s going to be the talk of the town, if not the shopping world and we’re looking for an all-star Project Manager to run it.

As Project Manager, you’ll be responsible for the overall effectiveness of the barbershop/urban lounge, from helping to design the look and feel of the space, to hiring and managing staff, to providing leadership in all operational functions. You will be the face of the brand and an example for the rest of the staff. Most importantly, you will be responsible for making our customers feel unique!

Job Description Summary:

The Project Manager responsibilities will include:

·      Supervision of space build out, identifies resources needed and assigns individual responsibilities

·      Helping to plan and execute talent logistics, customer events, etc.

·      Managing project budget

·      Keeping the space looking great, and intelligently merchandised with the fragrance product line

·      Fun, friendly and personal customer service at all levels of the interactive experience

·      Maximization of inventory and loss prevention techniques

·      Ensuring a consistent, high quality brand experience, and managing merchandise, signage and any other displays

·      Floor leadership during the hours of operation, as well as opening and closing the space

Desired Knowledge/Skills:

The Project Manager will need to demonstrate the following:

·      Loves to work with people, and has some seriously high energy                                                                                         

·      Has 5 or more years retail/visual merchandising and operations management experience, college degree preferred                                                                                                                                                  

·      Has the ability to operate and train staff and talent

·      Can effectively hire, manage and motivate the team                                                                                

·      Has the ability to communicate clearly and effectively in all situations, with employees and customers

The Project Manager will report directly to the Sr. Account Manager in San Francisco.

Please provide a cover letter explaining what specific skills you would bring to the role, along with your resume. Please provide answers to the following specific questions in your cover letter:

1)    Describe why you believe you’d be the ideal Project Manager to manage a campaign for a fragrance product?

2)    List locations/venues you would target as the ideal space for this campaign and explain why?

Please put “BOSTON PROJECT MANAGER” in the header of your email. Please send your cover letter and resume to ammojobs@ammomarketing.com.

NO PHONE CALLS PLEASE. NO COVER LETTER, NO JOB.

Ammo is hiring in 4 U.S. markets!

Ammo is hiring again!! We’re looking for bright and personable ladies to manage events in Denver, Baltimore, Phoenix and Miami. Keep reading for more info and see the bottom of this page for application details. Sorry guys, events are for women only. As always, we hire the best people through referrals, so please feel free to pass this along!

Ammo and Sister Agencies Kick Off Volunteer Challenge in SF Office

Looking for a way to inspire and motivate employees to give back to the surrounding community, the 475 Brannan Street office raised the bar by asking all employees to take a "Volunteer Challenge."  

Each employee has been asked to commit to at least 5 hours of volunteer time with the collective goal being 500 hours by the end of 2009. The Green Bean team will help identify diverse volunteer opportunities such as beach clean-ups, after school tutoring and visits to the elderly. Each month, a survey will be sent out to employees for measuring volunteer donated time and to announce "scores" for each business unit.   

Keeping it competitive, "thermometers" are hung in the office areas of the respective business groups so that staff can see how their group is progressing. We are at Ammo are excited to be encouraging our employees to give back to the community in a meaningful way, while celebrating their individual passions and philanthropic work.

Measuring Twitter: Good idea! Now...how exactly do you do it?

Twitter put out a new guide today for businesses looking to use the microblogging service. The advice is really simple and straightforward. But, considering that the vast majority of the population has heard of Twitter but never actually used it, this could be massively useful.

But, for anyone who has been using Twitter, there are some clear places where their advice falls way short. In particular, their advice on measuring the value generated by the service, which is found in the best practices section.

The advice they give on measuring the value generated from the service is essentially that you should use a tool to track clicks from Twitter and use coupon codes and such. This is certainly a best practice, but that's a best practice for anything you do on the Internet. Their advice is exactly the same you might give (and I have given) to email marketers.

With Twitter and with social media, though, you need to go deeper. Yes, you can use social media in the same way that you use your other direct marketing channels, but that wholly ignores the interconnected, social graph nature of the medium. You absolutely need to measure value from social media. But don't just stop at the surface. You need to also measure the degree to which you are engaging into the community as well as the velocity and distances that messages that you originate spread.

Naturally, this is more difficult. But if you want to get a sense of the true value you're creating with a social media campaign, just getting measuring the easily-measurable stuff won't get you too far.